5 Easy Ways To Monitor Your Online Platform – Miss Write

Hootsuite… Facebook Insights… Google Anayltics… Website monitoring… 

Writers are not known for being good at statistics, and I’m firmly in the no-can-do camp. I’m not a big one for numbers (words are my game, baby!), but even I can handle some web monitoring. There are many ways you can easily monitor your website use and social media reach. 

How many of us really get to grips with it all though? I’m going to share with you the statistics I think are the more useful ones and the more interesting ones from the plethora of information on offer. 

My Website

I judge the success of my website and blog by the following:

My Twitter

I pretty much judge my Twitter success on the number of retweets I get. I don’t keep a count, but I thank every retweeter and I’m grateful for them spreading what I have tweeted. 

This is the way to succeed in the of game Twitter – it’s not counting not the number of followers you have. Sure, followers will follow if they see a retweet, but twitter is about broadcasting. And if someone re-broadcasts something you’ve said, it can only be a good thing. They think what you have said is insightful, funny, useful, interesting… etc. 

Of course, I retweet as much of the good stuff I find from other people (writers or not) and organisations too. 

My Facebook

My Facebook page is where it all began – it predates even my website. Facebook are very clever, creepy, almost, in their monitoring of the ways you use the social networking site. However, it can be useful for people who host ‘pages’. I get regular updates as to how many people my posts have reached, the gender and age of my fans, the countries and cities they’re from, which websites have acted most strongly as referrers, and what the highest performing posts are (i.e. the ones which encouraged the most engagement or which had the most people look at it). 

If I’m honest, the stats I only really pay attention to on Facebook are ‘total reach‘ – I’ve noticed evening posts get more exposure – and the number of fans the page has. As long as the second one doesn’t start declining, I know I’m providing content people want to read. 

So, I’m watching. I’m trying to figure out what you like to read online from my writing world. If you like what you see, please retweet. Please share on Facebook. Please visit my blog again. I am grateful for every single one of my readers, and I hope you like what you see!

How many of these tools do you use? How helpful have they been? 

All the best, 

Lou x

Find me on Facebook
…And on Twitter
Born To be A Tourist